
The Lagos State Government has
ordered the Transformation Ambassador of Nigeria (TAN) and its
affiliates to immediately remove all President Goodluck Jonathan
campaign materials illegally deployed on street lamp poles in Lagos.
The government said if TAN failed to
heed the order, its enforcement team would remove the posters in line
with the enabling law setting up the Lagos State and Advertising Agency,
LASAA.
At a news conference in Ikeja,
Lagos, Southwest Nigeria on Wednesday, Managing Director, LASAA, George
Noah, said the agency was constrained by recent developments in the
electioneering campaign in Lagos to bring to the fore impunity and
illegality that posed immeasurable and long term damage to those who
erect, operate and maintain billboards in the state.
Noah said the agency had been
informed that in the last 48 hours, two advertisers in the outdoor
sector had terminated multi-million naira contracts with outdoor
agencies registered by LASAA to operate in the state.
He stated that the contracts had
been terminated as a result of the parallel and illegal deployment of
Jonathan campaign materials on poles paid for by these advertisers.
“The two advertisers in question are
Chinese Telecoms firm, Huawei and Globacom and the outdoor agencies
affected are Touch Point Limited and Clearedge Limited. Both agencies
have lost a whooping N350 million.
“The illegal and brazen act by
agents of the PDP is unjust, inconsiderate and therefore unacceptable at
a time outdoor advertising is facing stiff competition from television,
radio and social media
“The illegal act by the agents of
the PDP is capable of destroying outdoor agencies in our State. It will
almost certainly leads to lay-off of workers and loss of revenue for our
stakeholders,” he stated.
Noah added that in line with the
agency’s statutory functions to regulate and control outdoor in Lagos,
“LASAA hereby directs the Transformation Ambassador of Nigeria and its
affiliates to remove all campaign materials illegally deployed on street
lamp poles in Lagos State immediately, failing which our enforcement
team will remove same in line with the enabling law setting up LASAA.”
He also alleged that the PDP agents
had been removing the advert materials of Glo on poles which the telecom
company paid for, to replace them with Jonathan’s posters.
Noah further alleged that the PDP
and TAN had deployed policemen wherever these impunities were taken
place to give them cover and safeguard their illegal act, adding that
the police authorities had withdrawn the policemen attached to the
agency to assist it in enforcing illegality in the outdoor industry.
“What they have done is to withdraw
the policemen attached to us. They are using the police to fester an
illegal act. They are to come Lagos to disrupt the outdoor business
worth about N50 billion and employs about 100,000 people. They have
transferred all sorts of people to Lagos state to do their dirty jobs.
It is one illegality gone too far,” he said.
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